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Twitter users rank Super Bowl commercials

The online buzz from this year’s Super Bowl commercials is still resonating as companies hope their ads boost brand awareness, especially after spending $4 million on a 30-second spot. Manish Tripathi, marketing professor in Emory’s Goizueta Business School, analyzed all the mentions on Twitter to understand how the commercials are being received.

Tripathi collected tweets from 6 p.m. Sunday, Feb. 2 until 8 a.m. Monday, Feb. 3. In terms of the total number of tweets the brands received, the top four are:

  1. Budweiser
  2. H&M
  3. Coca-Cola
  4. Doritos

Tripathi, co-founder of the Emory Sports Marketing Analytics team, says that while there may have been more tweets about the Super Bowl commercials this year that doesn't mean it's a good thing.

“I think if you did a year-by-year comparison, I would say this year the reaction to the ads was a little less positive than it was last year.” 

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