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Earth Fare opening set for July 8 at Emory Point

By Kimber Williams | June 9, 2015

When Earth Fare, a North Carolina-based organic and natural foods grocery store, opens a new retail space at Emory Point on Wednesday, July 8, it will come with a groundbreaking new look.

The new Emory Point organic market will be the first Earth Fare location in the nation to feature a new urban-concept design, showcasing a sleek, contemporary aesthetic and a layout that gives special emphasis to the store’s prepared food offerings, according to Earth Fare CEO Frank Scorpiniti.

Founded in 1975 in Asheville, North Carolina, Earth Fare carries only products that adhere to a strict set of the company’s quality standards, which prohibit artificial sweeteners, colors, preservatives and flavors; high-fructose corn syrup; trans-fats; bleached or bromated flour in fresh bakery goods; and antibiotics and synthetic growth hormones in meat and dairy goods.

In addition to offering prepared foods such as sandwiches and wraps, sushi, salads, side dishes and smoothies, the Emory Point location will also offer a 50-seat café with free Wi-Fi.

“Our ultimate goal is to connect communities and improve lives by providing our shoppers with both the highest quality products and a superb shopping experience,” Scorpiniti said in a prepared release. “We are honored to serve this dynamic community, and thrilled to be a part of Emory Point’s continued development.”

The 24,000-square-foot street-level store marks the first commercial anchor for the second phase of construction at Emory Point, located on Clifton Road across from the U.S. Centers for Disease Control and Prevention.

Emory Point II is taking shape on the former site of the Emory Inn and sits adjacent to Emory Point Phase I, a mixed-use development with 80,000 square feet of restaurants, retail space and apartments created in partnership between Emory University, Cousins Properties and Gables Residential.

Once completed, Emory Point II is projected to create 45,000 square feet of new retail and restaurant space and more than 307 apartments. Following the opening of Earth Fare, plans also call for the launch of Emily J, an Aveda salon, and Aladdin’s Mediterranean Café.

As an anchor merchant, Earth Fare continues Emory Point’s ongoing strategy to support a dynamic blend of living, shopping and dining options for the community.

“The addition of an organic and natural food grocer further establishes Emory Point as a health and wellness destination while also serving as an amenity to the surrounding communities,” Cousins president and CEO Larry Gellerstedt said in a press release.

Later this summer, plans also call for The General Muir to expand into the former Sweet Monkey space at Emory Point I to create TGM Bakery. Led by the restaurant’s head baker Rob Alexander, the bakery will be responsible for providing all baked goods for The General Muir, Fred’s Meat & Bread, Yalla and West Egg Café.

Although used primarily for commercial production, the bakery will also offer retail baked items on site during limited hours and to assorted farmers markets throughout Atlanta. A transparent industrial design at the new facility will allow easy viewing for curious Emory Point visitors.

Follow ongoing developments at Emory Point.