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Brogan lecture to examine challenges of survey methodology

Emory Report | April 7, 2015

The 10th Annual Donna J. Brogan Lecture will be Monday, April 13, at 4 p.m. in the Lawrence P. & Ann Estes Klamon Room of the Claudia Nance Rollins Building.

Brogan, professor emerita of biostatistics and bioinformatics, will present “Survey Methodology: Current Status and Modern Challenges.” A reception immediately follows the lecture.

The lecture will be broadcast live.

Survey methodology is interdisciplinary and includes all aspects of conducting a sample survey to estimate parameters of a defined population of elements.

Federal and state governments in the U.S. monitor characteristics of society’s population, institutions and environment by conducting probability sample surveys. Organizations assess public opinion and conduct research using conduct probability surveys.

However, trends such as declining survey response rates, the possible demise of telephone sampling, increased costs, user demand for quicker availability of publically released survey data and for ability to estimate parameters for smaller geographic areas — as well as the claim by some that surveys no longer will be necessary in the new era of “big data” — are challenging survey methodology today.

Brogan will discuss these challenges and others, along with proposed solutions and likely future directions for survey methodology.

Brogan, who retired in 2004 from teaching at Emory, continues to advise government agencies on design and analysis of complex sample surveys and teaches continuing education courses on this topic.