Emory University has appointed P. David Johnson, a highly accomplished 25-year veteran of higher education advancement, communication and marketing, as its new associate vice president of marketing and communication in the Department of Communications and Public Affairs. He will lead new efforts in the development and implementation of integrated marketing and communications strategies for Emory.

Johnson, most recently associate vice president for communications and marketing at the University of Texas at Arlington, will begin his post Feb. 2. He will report to Jerry Lewis, senior vice president for communications and public affairs at Emory.

“David Johnson is a nationally recognized expert in higher education branding, marketing and communications," says Lewis. “He possesses a perfect combination of talent, skill and enthusiasm that will be brought to bear in telling Emory’s story and advancing our brand. We’re delighted to welcome him to the Emory team.”

The associate vice president for marketing and communications serves as a senior member of the Communications and Public Affairs leadership team. Johnson will be primarily responsible for managing and advancing Emory’s brand and strategic messaging through a dynamic integrated marketing and communications program that will include publications, web sites (including Emory’s home page and central pages), online communications, social media, advertising, branded environments and multimedia.

“Emory is one of the most respected and prestigious brands in higher education," says Johnson. “It’s a privilege to join an institution that’s on such an exciting trajectory, and I look forward to helping significantly advance Emory’s visibility and reputation.”

For nearly seven years, Johnson led a wide variety of strategic communications and marketing initiatives at UT Arlington. His work included the development and management of the university's brand through award-winning publications, specialty publications and digital and online communications that supported the university's mission and advanced its priorities.

Prior to UT Arlington, he held a variety of leadership positions in communications and marketing at the University of Miami in Florida for 18 years. He is a graduate of Virginia Commonwealth University with a major in Communication Arts and Design.