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Goizueta Business School launches social media contest
Emory Report | Sept. 10, 2014
Emory's Goizueta Business School is using a social media contest to engage supporters and explore the reach of the school's brand.
The brand-spotting contest was announced to students and alumni via email and is open to anyone. Those who see Goizueta advertising are asked to snap a photo of the ad, tag it with #MeetGoizueta, and upload it to Twitter, Instagram or Facebook. Those who enter before Sept. 30 are eligible to win a "swag bag" of Goizueta merchandise.
Advertising for the MBA recruitment campaign can be found at Hartsfield-Jackson International Airport, in national publications and magazines, on billboards and online.
So far, contest participants have snapped and shared photos of Goizueta ads in the airport, on billboards over Atlanta, and in magazines including Delta's Sky and Hispanic Living.
"Our dean, Erika James, is very interested in expanding the Goizueta brand. When she saw the brand campaign, she wanted to devise a way students, faculty and alumni could see as much of the creative as possible," says J. Micheal Moore, senior media relations and online producer at GBS.
The main goal is awareness, Moore says.
"Goizueta has long had a foot-hold in Atlanta. Ideally, this campaign will let our alumni, students and others in the Goizueta family learn more about who we are," he says.
You can follow the contest on Goizueta's Social Index page.