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Fighting breast cancer with 'Think Pink' basketball game, 5K run

By Nenad Tadic | Emory Report | Feb. 6, 2013

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The inaugural 5K Color Run is Saturday, Feb. 16 at McDonough Field and starts at 10 a.m.

This month, the Student Programming Council, Emory Alumni Association and Emory Athletics will host a variety of events that aim to raise awareness and show support in the fight against breast cancer.  

Walkers, joggers and runners of all levels are encouraged to register for the inaugural 5K Color Run on Saturday, Feb. 16 at McDonough Field. The race will start at 10 a.m. and the route will lead participants around a loop of the campus. Check-in is by 9:30 a.m. Event proceeds will benefit Emory's Winship Cancer Institute.  

On Wonderful Wednesday Feb. 13, a table will be set up to promote the 5K Color Run, where faculty, staff and students can find out more about how to get involved.  

"We believe it's a great way for students to come out and show support of Think Pink Week to benefit breast cancer research, while also being able to participate with their friends or through an organization," says Niyeti Shah, chair of special events for the Student Programming Council.  

There will also be cash prizes given to teams in the Residence Hall, Club Sport, Student Organization and Greek Life categories at the race, as well as a cookout, says Shah.  

The official Think Pink basketball game is scheduled for Sunday, Feb. 17 when the Emory Eagles women's basketball team takes on Carnegie Mellon University at 2 p.m.  

The Eagles will be wearing pink uniforms designed for that day by Russell Athletic. During halftime, families who have been affected by breast cancer, survivors, and researchers working to find a cure will speak.  

According to Elijah Ajayi, Emory Athletics events and marketing director, fans will have the opportunity to win prizes, including an iPad, on game day by purchasing a $20 grab bag full of prizes.  

Admission to the game is free of charge, and proceeds from the raffle will also benefit Winship.

On the nights of Feb. 11 through Feb. 13, a percentage of sales made by local businesses including Uncle Maddio's, Willy's Mexicana Grill, and Pig-N-Chik will be donated back to Winship.    

Although breast cancer awareness month is October, Ajayi explains, the Women's Basketball Coaches Association traditionally selects February as the month for these events.

Think Pink Week

Monday, Feb. 11

  • Sponsor Night at Uncle Maddio's

Tuesday, Feb. 12

  • Sponsor Night at Willy's Mexicana Grill

Wednesday, Feb. 13

  • Sponsor Night at Pig-N-Chik
  • Wonderful Wednesday - Info on 5K Color Run

Saturday, Feb. 16

  • 5k Color Run, 10 a.m.
  • Think Pink Cookout at Softball game, 11 a.m.  

Sunday. Feb. 17

  • Think Pink basketball game, 2 p.m.