At the end of November, Emory University will launch a redesign of its main website, www.emory.edu. The redesign focuses on the home page and primary entry points to the areas of academics, admission, research and health. The new site provides a web experience that supports Emory’s strategic goals and offers a more cohesive, intuitive user experience geared specifically to the university’s audiences.

Emory Communications and Public Affairs worked with key Emory audiences and stakeholders with the goal of elevating the user experience. Research included interviews with Emory leadership such as the president and provost, as well as stakeholders representing areas including health sciences, research, Advancement and Alumni Engagement, faculty, staff, students, alumni, donors and advocates. Based on research findings, a new content strategy, information architecture, design and front-end development were created. 

The main Emory website has gone through a series of updates to its responsiveness, functionality and content over the years. Since its most recent update in late 2018, the site has seen tremendous growth in traffic, time on site, and engagement. Emory has received national recognition for the quality of its storytelling platform and has regularly received top honors for the high level of its digital and web work. 

These latest efforts will continue to improve on the goals of streamlining the user experience and improving user engagement for Emory's key audiences. Emory.edu will continue to be a work in progress, evolving according to the changing needs of the Emory community.

Visitors are encouraged to explore the site at www.emory.edu later this month.