Expert: Jagdish Sheth

Jagdish Sheth, the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.

He has published more than 200 books and research papers in different areas of marketing and business strategy throughout his career, including his most recent work, "Chindia Rising: How China and India will Benefit Your Business" (2006, Tata McGraw-Hill).

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