How to work with the media
The Office of University Media Relations promotes faculty experts to local and national media every
Don't feel rushed. If a reporter calls and you are not prepared to talk, schedule the interview for a more convenient time. But remember, media deadlines are very tight and many reporters will need responses within hours.
Identify the reporter. If you agree to an interview, make a note of the reporter's name, media outlet
Decide what you want to say. Interviews are valuable opportunities to communicate your expertise and research, and educate the public on the benefits of your research or expand general knowledge on a particular topic. Decide what you want to communicate in two or three message points, and provide examples to illustrate each one.
Give simple, direct answers. Be brief. Reporters are likely to use short quotes, clips or sound bites. Avoid jargon and explain the topic as
Prepare for difficult questions. Anticipate difficult questions and prepare responses. Never say, "
Nothing is "off the record." Assume that anything you say to a reporter or a correspondent will end up in print, on the radio or on TV. Nothing is ever off the record.
Fact checking. Reporters are unlikely to let you review a story before it's published or aired, but you can ask to verify specific information or quotes.
Give feedback. If a reporter makes a factual error, call him or her and ask for a correction. If you have any questions about corrections, contact the Office of University Media Relations.