See a niche? Start a tech company

By Michelle Valigursky and Abi Averill | Emory Magazine | Jan. 21, 2014

Tech start-ups often emerge from a recognized need. Before his company's launch in July 2013, finance professional Mark Feinberg 96B 02MBA took a hard look at how nonprofits raise money.

"I realized there was a growing need for a reliable crowdfunding engine dedicated to the specific needs of nonprofits," he says.

Feinberg sought to democratize the funding process and allow donors to fully understand how donated resources are applied. "A crucial element to success is follow-through," he says. "We built a robust application called our ‘transparency workroom' that provides insight into post-funding budget and project status."

Now housed in the Atlanta Tech Village, Feinberg's company, Uruut, has accelerated the concept of collective giving.

"A revolution within the fund-raising space is just beginning to take hold," says Doug Shipman 95C, CEO of the National Center for Civil and Human Rights. Shipman also serves on the board of advisers for Uruut.

Full story in Emory Magazine >>